Watch: The Keepers of a Thousand Stories

The place where Revenue Strategy, Technology and Asset Management meet

Join industry leaders Profitroom and Providence Hotels for an exclusive workshop designed to empower hotel owners, operators, and decision-makers with the strategies needed to thrive in today’s competitive market. The Hotel Profit Playbook is your opportunity to gain expert insights into hotel asset management, direct booking strategies, and revenue optimisation.

Whether you’re looking to align operator-owner objectives, boost direct bookings, or fine-tune your revenue strategies, this event offers invaluable knowledge to elevate your business performance.

Spaces are limited, so secure your spot today and take a strategic leap toward greater profitability and sustainable growth!

Event Partners

Conference program

Check out our jam-packed agenda below to get an insight into the wisdom our emerging Industry Experts will be sharing.
09:00 – 09:30

Registration & Welcome Mimosas

09:30 – 10:00

Welcome & Introductions

10:00 – 11:00

Direct Bookings - Sweet Spot; a Strategic approach

Are you ready to refine your direct booking approach? Direct Bookings: A Strategic Approach, where he will guide you to find the sweet spot in your direct booking strategy. This insightful discussion will help you align your tactics for maximum impact and revenue growth.
Michael Puffett
Senior Partnerships Manager, Africa - Profitroom
11:00 – 12:00

Keynote Speaker

Darryl Erasmus brings extensive leadership expertise across hospitality, tourism, and corporate communications. With a strong track record in roles at Travelport, Protea Hotels, and Intercontinental Hotels, he has also led BLAZE Integrated Hospitality Marketing Agency and served as Chief Quality Assurance Officer at South African Tourism. Darryl is an accomplished academic, holding qualifications from Henley Business School, GIBS, and Oxford Brookes University in areas like marketing, financial management, and executive development.
Darryl Erasmus
Chief Operations Officer, South African Tourism
12:00 – 13:00

Not just lunch, but an experience

13:00 – 14:00

The 9 Pillars of a successful Revenue Strategy

Cheri Hughes
Head of Revenue Optimisation - Providence Hotels
14:00 – 14:15

Steyn City

Discover the vision behind Steyn City with CEO Steven Louw. From its inspiring origins to its world-class amenities, Steven will unveil what makes this estate extraordinary today and share bold plans for the next 5-10 years. Don't miss this glimpse into the future of luxury living.
Steven Louw
CEO of Steyn City
14:15 – 15:45

Independent Hotel Asset Management - Insights from both sides of the table

Panelists - Neil Hughes (MD Providence Hotels) in conversation with Stephen Rushmore Jr, (Global CEO of HVS) & Steven Louw (CEO of Steyn City) Unpacking independent hotel asset management together with its management company and also touching on some hotel valuation metrics
Neil Hughes
Managing Director - Providence Hotels

What makes our events special?

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Expert-Led Sessions

Gain access to proven strategies from hospitality leaders with real-world experience in driving profitability and growth.

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Holistic Approach

This workshop brings together perspectives from both operators and owners, offering a well-rounded view on how to align priorities and optimise results.

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Actionable Insights

Whether it's mastering direct bookings or refining revenue strategies, you'll leave with concrete tactics you can immediately implement to boost your business.

Keynote Expert

Darryl Erasmus

South African Tourism - Chief Operations Officer

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Darryl is a seasoned executive with a wealth of expertise and leadership experience in the hospitality, tourism, and corporate communications sectors. He previously served as Chief Quality Assurance Officer at South African Tourism and has held prominent roles including senior marketing, sales, and leadership roles with brands such as Travelport, Protea Hotels, and Intercontinental Hotels. He was also Managing Director at BLAZE Integrated Hospitality Marketing Agency which specialised in integrated marketing communications for the hospitality sector. Most recently he provided niche advisory and consulting services for commercial services in the tourism and hospitality sector.

Darryl’s academic accomplishments are equally impressive. He is completing a postgraduate qualifications at Henley Business School; has completed a Postgraduate Global Executive Development Program from GIBS; and a Bachelor of Commerce in Marketing and Business Management from Oxford Brooks University. He also has qualifications in Financial Management, Training Management, Manager Development, Marketing and Business Management.

Industry Experts

Speakers

STEYN CITY HOTEL BY SAXON

Steyn City Hotel by Saxon is located within the luxurious Steyn City lifestyle resort in the Northern suburbs of Johannesburg, South Africa. This prime location provides easy access to major business districts, shopping centres, and entertainment venues while offering a serene, secure environment with extensive green spaces.

The hotel offers 50 luxury serviced apartments and includes a range of one and two bedroomed apartments, as well as an opulent three-bedroomed Penthouse, and 4-bedroomed Presidential Suite. With its sophisticated charm and luxurious amenities, this upscale hotel provides guests with a unique experience of sophistication and comfort. 

Venue details

Venue: 5 Central Ln, Riverglen, Midrand
Date: 13th March
Start Time: 9:00 AM
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Snapshots of
Hotel Profit Playbook 2024

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Reserve your seat!

About

Profitroom_small

We are Profitroom and our mission is to become the #1 Booking Technology Partner for Outstanding Hotels Worldwide. From 16 year we empower with Hotels to exceptional booking technology and digital marketing services.

We have developed a unique and superior direct booking technology for outstanding hotels with exceptional needs and high standards.

Our innovative solution empowers hotels to significantly elevate their online direct share, with some experiencing an increase of up to 96% in direct bookings. Unlike any other offering on the market, our comprehensive platform seamlessly integrates direct bookings on the hotel website with other distribution channels, automated marketing, SEO and SEM campaigns, cross- and up-selling opportunities, and much more.

Our team of +300 experts inspires hoteliers with the newest and most powerful technology but also guarantees 5-star customer support in 7 languages

About

Providence Hotels_Logo (1) WHITE

Providence Hotels believes in delivering sustainable value to hotel owners through a value-based approach.

We believe that operating within the context of all our company values - Integrity, Pursuing, Excellence, Dedicated Growth, Real Relationships and Our Families will lead to growth while maintaining open, honest and meaningful relationships with stakeholders.

Mission:
Increase stakeholder value by empowering independent businesses to consistently generate positive and consistent growth and return over time under our management.

Vision:
Become a leading global independent hospitality management company by tailoring our hospitality approach to the uniqueness of each new quality asset we operate.

Aim:
We aim to actively contribute to our local communities both economically and socially and strive to be the top-quality hospitality service provider of choice.