Watch: The Keepers of a Thousand Stories
The place where Revenue Strategy, Technology and Asset Management meet
Join industry leaders Profitroom and Providence Hotels for an exclusive workshop designed to empower hotel owners, operators, and decision-makers with the strategies needed to thrive in today’s competitive market. The Hotel Profit Playbook is your opportunity to gain expert insights into hotel asset management, direct booking strategies, and revenue optimisation.
Whether you’re looking to align operator-owner objectives, boost direct bookings, or fine-tune your revenue strategies, this event offers invaluable knowledge to elevate your business performance.
Spaces are limited, so secure your spot today and take a strategic leap toward greater profitability and sustainable growth!
Event Partners

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Conference program
Registration & Welcome Mimosas
Welcome & Introductions
Direct Bookings - Sweet Spot; a Strategic approach
Keynote Speaker
Not just lunch, but an experience
The 9 Pillars of a successful Revenue Strategy
Steyn City
Independent Hotel Asset Management - Insights from both sides of the table
What makes our events special?
Expert-Led Sessions
Gain access to proven strategies from hospitality leaders with real-world experience in driving profitability and growth.
Holistic Approach
This workshop brings together perspectives from both operators and owners, offering a well-rounded view on how to align priorities and optimise results.
Actionable Insights
Whether it's mastering direct bookings or refining revenue strategies, you'll leave with concrete tactics you can immediately implement to boost your business.
Keynote Expert
Darryl Erasmus
South African Tourism - Chief Operations Officer

Darryl is a seasoned executive with a wealth of expertise and leadership experience in the hospitality, tourism, and corporate communications sectors. He previously served as Chief Quality Assurance Officer at South African Tourism and has held prominent roles including senior marketing, sales, and leadership roles with brands such as Travelport, Protea Hotels, and Intercontinental Hotels. He was also Managing Director at BLAZE Integrated Hospitality Marketing Agency which specialised in integrated marketing communications for the hospitality sector. Most recently he provided niche advisory and consulting services for commercial services in the tourism and hospitality sector.
Darryl’s academic accomplishments are equally impressive. He is completing a postgraduate qualifications at Henley Business School; has completed a Postgraduate Global Executive Development Program from GIBS; and a Bachelor of Commerce in Marketing and Business Management from Oxford Brooks University. He also has qualifications in Financial Management, Training Management, Manager Development, Marketing and Business Management.
Industry Experts
Speakers
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Michael Puffett
Profitroom - Senior Partnerships Manager, Africa

Cheri Hughes
Providence Hotels - Head of Revenue Optimisation

Neil Hughes
Providence Hotels - Managing Director

Stephen Rushmore Jr. (MAI, FRICS)
Global Hospitality Services - President and CEO of HVS
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Leigh Myles
Profitroom - Regional Director, Africa

Steven Louw
Steyn City Properties - Chief Executive Officer
STEYN CITY HOTEL BY SAXON
Steyn City Hotel by Saxon is located within the luxurious Steyn City lifestyle resort in the Northern suburbs of Johannesburg, South Africa. This prime location provides easy access to major business districts, shopping centres, and entertainment venues while offering a serene, secure environment with extensive green spaces.
The hotel offers 50 luxury serviced apartments and includes a range of one and two bedroomed apartments, as well as an opulent three-bedroomed Penthouse, and 4-bedroomed Presidential Suite. With its sophisticated charm and luxurious amenities, this upscale hotel provides guests with a unique experience of sophistication and comfort.
Venue details
Venue: 5 Central Ln, Riverglen, MidrandDate: 13th March
Start Time: 9:00 AM







Snapshots of
Hotel Profit Playbook 2024
















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About
We are Profitroom and our mission is to become the #1 Booking Technology Partner for Outstanding Hotels Worldwide. From 16 year we empower with Hotels to exceptional booking technology and digital marketing services.
We have developed a unique and superior direct booking technology for outstanding hotels with exceptional needs and high standards.
Our innovative solution empowers hotels to significantly elevate their online direct share, with some experiencing an increase of up to 96% in direct bookings. Unlike any other offering on the market, our comprehensive platform seamlessly integrates direct bookings on the hotel website with other distribution channels, automated marketing, SEO and SEM campaigns, cross- and up-selling opportunities, and much more.
Our team of +300 experts inspires hoteliers with the newest and most powerful technology but also guarantees 5-star customer support in 7 languages
About
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Providence Hotels believes in delivering sustainable value to hotel owners through a value-based approach.
We believe that operating within the context of all our company values - Integrity, Pursuing, Excellence, Dedicated Growth, Real Relationships and Our Families will lead to growth while maintaining open, honest and meaningful relationships with stakeholders.
Mission:
Increase stakeholder value by empowering independent businesses to consistently generate positive and consistent growth and return over time under our management.
Vision:
Become a leading global independent hospitality management company by tailoring our hospitality approach to the uniqueness of each new quality asset we operate.
Aim:
We aim to actively contribute to our local communities both economically and socially and strive to be the top-quality hospitality service provider of choice.